You Inc

The second issue of a digital magazine for global business students

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Insight

The issue was based around reinventing yourself, personal branding and networking.

The audience are aspirational millennials.

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Concept

The images were sliced in multiple combinations to represent the many different ways people perceive themselves.

Other people's impression also affects someone's personality and character which was reflected in the different angles used in the photography.

Result

This issue built on the success of the launch issue email.

A 98.82% delivery rate and 10% click through rate was considered exceptional by the email marketing department.

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