The Startup Issue

Hult is a global business school wanting to position themselves as a thought leader in the industry.

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Insight

The business had an enormous email list of potential students which wasn't being utilised.

By creating high quality long form content the brand could establish a credible reputation as an opinion leader.

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Concept

A leading business writer was commissioned to produce 12 issues of Hult 'Bento'.

A series of blog articles was published each month to stimulate interest across a variety of business related topics and raise the brand awareness of the business school amongst its target market. The first issue was based around startups and entrepreneurial ventures.

Impact

The new email campaign drove record numbers of visitors to the new content and was shared thousands of times on social media.

Visit the Bento blog