Hult is a global business school wanting to position themselves as a thought leader in the industry.
A leading business writer was commissioned to produce 12 issues of Hult 'Bento'.
A series of blog articles was published each month to stimulate interest across a variety of business related topics and raise the brand awareness of the business school amongst its target market. The first issue was based around startups and entrepreneurial ventures.
The new email campaign drove record numbers of visitors to the new content and was shared thousands of times on social media.Visit the Bento blog