The C Suite Athlete

The third issue of a digital magazine for global business school students

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Insight

The issue was based around the idea that you should train for a career in business the way you would train for a competitive sport.

A combination of both a business and energetic feel was required.

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Concept

Photographic art direction was based around motion and styling on business attire.

An abstract series were created to encourage the viewer to look deeper into the image and try to decipher the ideas of physical fitness and the corporate world.

Result

The images established Bento as an up and coming creative outlet pushing the Hult brand forward.

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