Disruption

The fifth issue of a digital magazine for global business school students

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Insight

The issue was based around technology disrupting business.

The audience were aspirational millennials.

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Concept

Image manipulation was used to 'disrupt' the images.

Exploring the idea of an error being something interesting.

Result

The issue was one of the most successful ever.

Bento is becoming a significant traffic source for Hult International Business School.

Visit Bento